Articles
Plain-English guides on how creators actually make money, why most of it stops the day you stop posting, and how to build the kind that doesn’t.
Kajabi is software you rent and run yourself. Ten designs, builds, and operates a native app you own, with no upfront or monthly cost. An honest way to tell which one you actually need.
Uscreen is a strong video-membership platform you run yourself, month to month. Ten builds and operates a native app you own, across more than just video. How to decide.
Courses-and-marketing vs video memberships, pricing, and branded apps, plus the third option most creators don’t know to look for: a studio that builds and runs the app for you.
Every real way to turn a following into income, sponsorships, ads, courses, memberships, an owned app, split into what stops when you stop posting and what keeps paying after.
The case for owned income over rented: the ownership ladder from sponsorships to a subscription app, why the top rung stays empty, and a simple test. How much of your income survives six months of silence?
Who builds the app, who owns it, how the studio makes money, and the five things to check in a revenue-share deal before you sign.
A few studios now build creator-owned apps. What actually separates them. Who operates the app long-term, and who carries the downside if it doesn’t work.
Most women’s strength coaches who “have an app” are renting one. The members, the data, and the email list belong to the platform. What that costs you, and what owning it changes.
Midi raised $150M and turned menopause into a problem for a clinician, not a coach. Why a generic menopause coach loses that fight, and a specific wedge wins it.
A baby’s sleep changes weekly, but coaches sell one-time courses to one-time customers. Where the recurring revenue leaks out, and what a real recurring product would have to do.
Executive function fails in the gap between sessions, where a course can’t help and a daily product can. Why course completion runs so low, and what actually fits this audience.
Recovery is a time-boxed window. A mom finishes by week twelve and cancels, and the next pregnancy is years away. Why that churn cliff breaks app-only economics.
Every run is logged automatically on Strava and Garmin, and Strava bought Runna in 2025. Why competing on logging fails, and what a coach actually owns.
Two million followers, a fraction of the income. Why the daily meal-by-meal need goes unmonetized while the reference content gets reshared for free.
Reactive-dog work is a daily practice, but progress is lost between $200 sessions. Why generic apps don’t fill the gap, and what a method-aligned one would.