Ten Studios vs Kajabi: which is right for your audience?

The one-line difference

Kajabi is a platform you rent and operate yourself: you build the courses, design the funnels, write the emails, and pay a monthly fee whether or not it's working that month. Ten is a partner that designs, builds, and runs a native app for you — there's no upfront cost and no monthly platform fee, and you own the app. One is a tool. The other is a team.

What Kajabi is genuinely good at

We're not going to pretend otherwise. Kajabi is a mature all-in-one for course creators: hosting, memberships, checkout, email marketing, and landing pages in one login, with a branded mobile app available on its higher plans. If you like building things yourself, want to be live this week, and are happy running the operation day to day, Kajabi is a reasonable, proven choice. Plenty of creators do very well on it.

The trade-off is simple and worth saying plainly: everything on Kajabi is your job. The setup, the design decisions, the customer support, the release updates, and — the hard one — the marketing that keeps new subscribers arriving after launch week. The platform doesn't do any of that for you, and the monthly bill arrives regardless.

Where Ten is different

1. Done-for-you, not do-it-yourself

With Kajabi you're the builder. With Ten, we are. We design the app around your brand, engineer it, ship it to the App Store, and then keep operating it — support, updates, and the steady improvements that keep it working. You approve everything before it goes out; you don't have to make any of it.

2. Our incentives are tied to yours

Kajabi charges the same subscription whether your app thrives or stalls. We take no money upfront and no monthly fee; we earn a share of the revenue the app makes. That means if it doesn't grow, we don't get paid — so the updates and iteration aren't a favor, they're our own interest. We're betting on the same outcome you are.

3. A native app you own, plus an assistant that runs the business

Kajabi's branded app is a higher-tier add-on you configure yourself, and its AI features are writing tools. Ten builds a native app that's fully yours, and pairs it with an AI assistant aimed at the operational side — spotting which members are about to churn, who to nudge, where revenue is leaking — not just drafting copy.

At a glance

Kajabi

Software you rent monthly.
You design, build, and run it.
You do your own marketing and support.
Branded app on higher plans, set up by you.

Ten Studios

$0 upfront, no monthly platform fee.
We design, build, and operate it.
Support and updates are on us.
A native app you own, and an AI business assistant.

Neither is "better" in the abstract. If you want maximum control and enjoy running the machine, a platform like Kajabi fits. If you'd rather your audience get a real app without you becoming a software operator, that's us.