The short version

Kajabi is an all-in-one for course creators: courses, memberships, email marketing, funnels, and checkout, with a branded app on higher plans. Uscreen is built for video memberships: streaming, video-on-demand, and real apps for phones and TVs. Both are software you rent monthly and run yourself. The right pick depends mostly on the shape of what you sell.

Choose Kajabi if…

Your business is built on structured knowledge — courses, cohorts, digital products — and you want the marketing stack (email, funnels, landing pages) in the same place you host the content. Kajabi's strength is breadth: it tries to be the one login for your whole education business, and for many course creators it succeeds. If you'll actually use the marketing tools and you're comfortable running the operation, Kajabi earns its keep.

Choose Uscreen if…

Video is the product. Workouts, classes, a streaming library, live sessions — Uscreen is purpose-built for subscription video, and its OTT apps for living-room TVs are a real advantage if your audience watches on the big screen. Where Kajabi is a generalist, Uscreen is a specialist. If your audience mostly presses play, this is the more natural fit.

The honest common thread

Whichever you choose, the important part is the same: you operate it. You build it out, you handle support, you keep the content fresh, and — the hard one — you do the ongoing marketing that keeps new subscribers arriving after launch. The monthly fee (and on Uscreen, often a per-subscriber cost) continues whether this month was good or not. That's not a knock; it's what a platform is. It just means the biggest cost isn't the subscription. It's your time, and the risk that the app you built yourself never quite gets the momentum to pay off.

The third option: a studio that runs it for you

There's a category most creators don't know to look for. Instead of renting software and doing the work yourself, a studio designs, builds, and operates the app for you — and you own it. That's what we do at Ten.

The differences that matter:

Kajabi / Uscreen

  • Software you rent, monthly.
  • You design, build, run, and market it.
  • The bill comes whether it's working or not.
  • You own your account and content.

Ten Studios

  • $0 upfront, no monthly platform fee.
  • We design, build, and run it.
  • We earn a share — so we only get paid if you do.
  • You own the native app itself.

This isn't for everyone. If you love being hands-on and want total control, rent the software. If you'd rather ship a real app to your audience without becoming a software operator — and have a partner whose pay depends on it growing — that's the case for a studio.

Want the head-to-heads? Read Ten vs Kajabi and Ten vs Uscreen.