Case study · publicly documented
Kayla Itsines had 13 million followers and a PDF of workouts they’d download once and forget.
Kayla Itsines had 13 million followers and a PDF of workouts they’d download once and forget.
With an operating partner, the method became Sweat: a guided daily training app that walks her audience through every workout, instead of leaving them on their own.
450,000 paying subscribers, nearly $100 million in revenue, and an acquisition by iFIT in 2021.
Before
After
The audience was already enormous, but a PDF gets downloaded once and forgotten. The unlock was an operating partner and a product: a guided daily training app that walks the audience through every workout, instead of leaving them on their own. That’s the part a creator app studio builds and runs, so the method becomes something people use every day rather than a file they lose.
The model, without the legwork
We build the app around your method, you keep a 70% net-revenue share in writing for as long as it runs, and if your audience doesn’t take to it you owe nothing and keep the app.