Case study · publicly documented
Dr. Becky Kennedy had millions of parents following her scripts by hand, screenshotting advice they’d lose by the next tantrum.
Dr. Becky Kennedy had millions of parents following her scripts by hand, screenshotting advice they’d lose by the next tantrum.
She built Good Inside: an app that puts personalized, in-the-moment guidance in every parent’s pocket, in her voice, every day.
It’s now a well-known name in parenting, backed by a real product team and $10.5 million raised.
Before
After
The scripts already worked. What they couldn’t do was show up in the moment a parent actually needed them. Software closed that gap: personalized, in-the-moment guidance in her voice, every day, instead of advice screenshotted and lost. That’s the part a creator app studio builds and runs, so the method reaches the audience when it matters.
The model, without the legwork
We build the app around your method, you keep a 70% net-revenue share in writing for as long as it runs, and if your audience doesn’t take to it you owe nothing and keep the app.