All resources For creators with an audience

What is your audience actually worth?

Most creators price their audience by the brand deal — a one-time payment for a post that’s forgotten in a week. A subscription app prices it by the relationship: recurring revenue, every month, that compounds. Move the sliders to see the difference.

250,000
10k3M
0.4%
0.1%3%
$14.99
$4.99$49.99

Recurring revenue the app could add

$0/ year

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0 paying subscribers of your audience
Monthly recurring revenue $0
Potential to sell ​1 $0
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See what this app could look like →

Estimates, not a promise. Real numbers depend on your niche, how you introduce it, and the product. We keep the defaults deliberately conservative — strong creator apps convert well above these. 1 A subscription app is an asset you can sell. Profitable consumer-subscription businesses trade at roughly 3–5× annual revenue; we show a conservative 3×. Comps: Runna (running app, acquired by Strava 2025), Deliciously Ella (acquired by Hero Group 2023), and Calm/Headspace-tier consumer subscriptions have transacted in this range.

How we get to that number

We deliberately don’t multiply your whole following by a price — that’s the fantasy math that gets creators burned. Instead we work down to the people who’d actually pay:

  • Engaged core. Followers are not customers. We take the slice of your audience that genuinely acts on what you say — the people who comment, save, DM, and buy. For most educational creators that’s a few percent, not the whole list.
  • Conversion. Of that engaged core, a fraction will pay for a daily tool built around your method. Best-in-class creator apps clear 10–15% of an engaged audience; we default lower on purpose.
  • Recurring, not one-off. A subscriber isn’t a single payment. They stay for months, and the revenue renews while you keep making the content you already make.
The reframe

A brand deal pays once for attention you’ve already earned. A subscription app pays every month for a relationship you already have — and it’s an asset you own and can sell.

Want the full breakdown for your audience?

Drop your email and we’ll send a personalized one-page model — your realistic subscriber range, the right price for your niche, and what the app should do to hit it.

No spam. One email with your model, and we’ll only follow up if you ask.

On its way.

Check your inbox in the next few minutes. If you don’t see it, email us at [email protected].